If you watched “Glengarry Glen Ross,” the number one movie for all those interested in the real estate industry, you may remember that the story revolved around a pack of paper cards with leads.
In the 1990s, property managers’ arsenal consisted of material assets — a landline, a notebook and, at most, a computer.
No virtual assistants, online walkthroughs and other benefits of the technology today.
On the blackboard, the AIDA formula was written, and home viewings were placed in phone boxes.
Also 20 years later, after a controversial marketing campaign on billboards, a polite realtor from “I love you, Man” checks out a landline voicemail (do you still have it?) full of messages received by leads.
You ‘d probably build your website today, or run Google ads instead of wasting a lot on outdoor advertisements.
Back then, trade in immovable property was time consuming and daunting. Thankfully now we have lots of automation software for real estate to make it a complete breeze. Or just about so.
Would your customers still need automated real estate?
Sam Walton must have known something, or he could never have opened up Walmart stores to an multinational giant.
According to NAR (National REALTORS Association), in 1981, 22 percent of home buyers would read a newspaper ad and 8 percent would call a friend to get tips about what assets to get and where to purchase them.
44 per cent first surfed the web in 2018 to find a bargain.
Generation X and Older Millennials are the main groups of home buyers who are likely to check the waters before they approach an entity.
Younger Millennials — those who want to get a quote immediately, preferably through a smartphone app or an FB or Instagram chat.
One thing leads to the next. Property salesmen are unable to physically accept all the media outlets and fine-tune sales funnels manually. Or they focus on just a few things but risk more agile competitors leaving behind.
Now, we are going down to the rabbit hole and presenting advantages and popular automated real estate marketing practices.
Automation of real estate: Is the trouble worth it?
We have already scratched the surface on how to thrive as an immovable company in the online world, and create a website to advertise your services as a RE agent.
We can’t help but quote KPMG while thinking about benefits that you get from automating your everyday routine and market flows.
Dealing with what possibilities?
Managing relationships. Imagine that you have a home seller who hesitates what selling price to choose from, a young couple who compares multiple rental apartments and a home buyer who is about to close a deal but has some documentary problems.
Just now our head spins. For a hands-off approach, communicating effectively for each and every client at various times is much simpler.
Managing communications. Say no to 90s paper lead cards and books of addresses. You can store all the data about your customers in one place with tools like First or Grasshopper: contact information, interests, interesting stats, conversation snippets, etc ..
Generation of Leaders. Potential leads, so attractive for Premiere Properties agents, were bought by their unspotted superiors in “Glengarry Glen Ross.” This was perhaps the only technique for lead generation in the 90’s and early 2000’s. Today you can draw clients quicker and easier through social networks, content marketing, Q&A sites, podcasts and a lot of many other items. Only pick an instrument to help you do this.
Interaction with the regulars and the leads. COVID-19 has turned upside down the networking model and shifted P2P relationships from business-oriented to more personal ones. Tools are fitted with chatbots or incorporated with common messengers to automate your real estate business. Hold connections, provide assistance and, of course, close off deals remotely.
Contract signings. A new reality forces us to reconsider our way of living, of studying and of making purchases. Virtual or remote closing is now gaining momentum because of the restrictions associated with global coronavirus. Keeping each party on the same page is a real challenge but, with software such as DocuSign or Dotloop, it becomes possible.
5 Types of automation of real estate marketing
Before the global freeze, the RE market had boomed with revolutionary new developments transforming our understanding of constructing, sustaining and offering properties.
The virus was like a wrecking ball that had even experienced analysts scratching their heads talking about the industry ‘s future.
Yet one thing for sure. The rivalry is getting tough and you risk losing the fight without automated real-estate marketing.
So, take a pen and write down notes.
When you google best-automated real estate marketing software, you can see that there are many that offer the following options for placing your marketing plan on the autopilot.
1. Select your leads and grow them
You want to find Zillow, FB, Trulia attracting prospects and cultivating them in one place? Go for Brivity, it handles all of your leads through action and behavior monitoring coming from various platforms.
There are OHGuests for those companies organizing open-house events, a sign-in platform with guest tracking feature that will save a huge amount of your time on manual paper-based guest monitoring.
Another example is Aisa Holmes, the lead assistants at Structurely, who will take care of your leads online. You can disable the bot at any time, and continue the conversation.
2. Steer the squad
Good marketing comes in tandem with productive management. You will remain on top of team activities with tools such as Realvolve, Firepoint and FreeAgent CRM Software and monitor the success metrics of your employees.
Realvolve is a feature rich SRM app optimized for workflow fine tuning. They can handle contact between your team members and customers in one single app, delegate tasks to new members, mentor and advise staff to produce better results.
Rate Boards and Cards? FreeAgent CRM is your go-to; it helps team members and company owners painlessly manage workflows and unlock more energy to build business strategy.
3. Simplify oversight
Following up can be real neck pain for agents and brokers working concurrently with several clients.
Thankfully smart assistants are able to take this pressure off your shoulders. For example, Top Producer offers Follow Up Coach and pre-built models to keep you and your prospects and customers on the same page.
Be assured you can always add your personal touch not to sound like a robot. Pre-designed models for Top Producer are highly customizable and save your time on repetitive sections written by hand.
First.io is a great option for fast expanding businesses finding it hard to juggle new and old customers. It provides prioritizing contacts and scheduling time when and how to reach the clientele.
4. Analyzing ads
Unless your approach doesn’t produce reports and figures, all your marketing efforts can be in vain. Knowing the current campaign ‘s success you will maximize the future plan.
Quick every automated real estate program comes with the reporting feature in a package.
Brivity enables users to create and exchange lead reports showing the property that went up for sale, pending, or off-market.
There’s House Canary, a range of RE analytics and valuation tools to be applied to underwriting and investment management systems, for those pursuing home valuation programmes.
To help you achieve higher click-through and open rates, Top Producer CRM has advanced Market Snapshot reports.
5. Bring on socials
A decade ago we underestimated the importance and purpose of social networks seeing them mainly as a platform for entertainment.
Facebook, Twitter , and Instagram are all fully-fledged outlets for promoting the listings and finding fascinating new lead information.
From regular social integration and monitoring dashboards (Brivity) to specialized tools such as Social Insights (Top Producer CRM) — you have a wide array of choices to choose from.
With Social Analytics, you can gather all of the social knowledge about your consumers in one place and easily leverage it for potential campaigns. The tool uses email from a client linked to specific networks of accounts-LinkedIn , Twitter, Medium, Pinterest.
Build a company website
An SEO-optimized, entertaining and convenient web site is at the core of every digital marketing strategy.
If you’re looking for a ready-made choice to start your business in a matter of time, opt for the real estate website builders.
The others include Leia and Placester.
Leia is a website builder focused on AI that provides beautifully built and mobile friendly platform for brokers and agents. The company offers free hosting of your site and then helps with your marketing campaign.
At Placester, you’ll find models for RE websites that incorporate IDX, catch leads and cultivate prospects. You can get a program with embedded CRM analytics to grab leads and email templates to handle follow-ups in the event you choose Placester.
There’s a content library for those who like delegating, with predefined marketing strategy topics.
Remember that site builders are the best suited to executing urgent projects with standard features and design specifications. Try recruiting a pro squad, if you think high.
Popular tools to choose from for real estate automation
NAR found that most businesses (around 80 percent) concentrate on such features as comparative market research , multiple listings, e-signatures, electronic contracts / forms when selecting real estate marketing automation tools.
Fewer businesses opt for paper and communication management solutions.
If you were to ask us which applications we personally prefer we will give you this list.
- Managing Customer Relationship;
- Storing the document;
- E-mail mass;
- Virtual Excursions;
- Plan Administration;
- Documents equivalent to industry analyzes;
- Multiple App-Store integrations;
- Parsing and routing lead.
Tariffs. Four plans: Growth, Acceleration, Extend and Mega. For more details please contact Brivity.
2. House Canary
- An seeker of business data;
- Personal Evaluation Tools;
- Individual reports by home;
- Safe, automated model valuation;
- Foreshadowing of machine learning algorithms;
- Research on rent.
Schedule a test to see Tech in motion at House Canary.
- Owner of mobile real estate listing;
- AI-enabled Database Manager for clients;
- Master of Success;
- Synchronisation with your smartphone’s contact information;
- Social-account convergence (FB, Facebook , Twitter and LinkedIn);
- Seller star ratings for potential sellers to catch.
Download the app from the Google Play & App Store
- Robust sign-in portal encrypted with SSL;
- Follow-up and chief executive;
- The commercialization of social media;
- Efficiency analytics;
- Notifications; notes;
- Import / export data;
- PWAs, native applications for iOS, and Android;
- Safety Assurance function for open house events.
Pricing: Buyers Agent, Agent Free, Agent Plus and Agent Elite plan for free.
- Human-like boss in the lead;
- Long-term oversight;
- Integration of top suppliers
- Live and Email Chat;
- CRM management and administration controls;
- Net, applications for iOS, and Android;
- Move, email and text messages
You may also display case studies in Structure.
We were art and part of RE crowdfunding ventures
We have been involved in a number of projects so far where our job was to elevate automated real estate investment systems.
Our major customers — CapitalRise, Shojin and Homegrown — come from the UK property crowdfunding niche defined by a large number of online processes that involve the hands-off approach.
They think about the main market flows like:
- Customer on boarding;
- Managing lending and risk;
- KYC / CDD inspections;
- Investing in and repaying property;
- Transactions in Finance;
- The formation and management of portfolios;
- To evaluate and report;
- Customer Support;
- Business consignment programs.
Based on our experience in automating online fundraising businesses, we have built a white-label solution for you with little effort to start an online fundraising company.
LenderKit is a white label crowdfunding platform that can be personalized on demand and offers you:
- 5 Themes with ready-made design;
- Practical online Dashboards;
- Powerful back-office for handling guests and registrants;
- Export of the information and statistics;
- Automated identity and flow checks;
- Secondary business incorporated;
- Integrations by third parties.
Test Camly, a Vietnamese real estate project, to see what LednderKit ‘s capable of.
In the end
While there is AI and plenty of automation in the property industry, it is unlikely to be entirely delegated to smart tech and virtual assistants.
Any affair pertaining to property is very complex and involves the emotional dimension. Mind your experience with the loan, selling or purchase of properties. If there was no human-human contact what might have been the result?
So, we think it’s awesome that realtors and agencies will get rid of stressful tasks like listing management, reports, home appraisal assessment, team management and concentrate more on personal relationships with customers and staff in 2020.