7 Keys to Copywriting to Sell Luxury Homes


It is just as important to summarize the best features of a property with descriptions of real estate as is great photography. Writing in a amiable yet professional language is difficult, let alone producing an interesting introduction that leaves the reader interested in reading more about the house. While writing descriptions of real estate could be frustrating, especially for luxury homes, there are ways to make sure your writing is efficient. The essence of the house should be expressed in the language of the description of the real estate, which means that the charm of an high-end home should be explained with extra care.

Want to create the best accounts of the real estate for your upper-tier listings? Here’s what you should consider.

Frame the story with care

Until plunging into a definition, consider how you want to view a given property. Potentially the same house could be sold as a comfortable living situation suitable for recreation or as a family home with the potential for a playroom or nursery. Although encouraging the buyer to imagine themselves in the home while leaving the explanation ambiguous is typically a good thing, it sometimes helps to get descriptive. Particularly for homes with defining characteristics try to frame them accordingly.

Here are a few examples of framing a house with a certain feature:

Big swimming pool-Summer place ideal for pool parties

Treehouse-Whimsical family home with a wondrous backyard

Wine room-The paradise of wine collectors

Select a specific term for details of real estate

Based on the principle of framing, it is important to select a title that captures the intended audience to write a good summary. Of all, having a concise and well-written copy isn’t beneficial if no one reads beyond the line. Try using adjectives that are exceptional, or at least adjectives other than “beautiful,” “awesome,” or “amazing,” because they make the title stand out. If a home is rare in terms of either price or features for the area, try adding “‘rare'” to the title. In addition, try to avoid rambling sentences and instead opt for a concise title. It’s important to bring valuable details into a title, but having a title too long always impairs the effectiveness. Aim for 5-10 words in a title, as a general rule.

Hook the listener with your intro

If you are bringing readers past the title, it is important to try to catch them further in reading the property details. In the first paragraph, the chance resides. Try to pack as many details as you can while remaining coherent. Where appropriate, the number of rooms, nearby local places and any recent updates or improvements that add value in the first paragraph are often necessary to get readers to continue reading. Browse through the headlines with similar listings and look out for what catches your eye.

Beware of word selection

The language you want to use in copy sets the tone for home value, especially when dealing with upper-tier immovable property. Using tactile image paint the picture of a lavish property. Being selective with word selection allows the reader to picture themselves in a given property, which in the end could make them more likely to request a tour. If you’re confused, try out a thesaurus for suggestions.

Remember: When contemplating word choice, it is probably a good idea to resist overly vague or ambiguous vernacular. Trying too hard to sound overly clever when writing copies will lead to the reader becoming belittled and uncertain about what the property has to offer. As a rule, keep it simple.

Using images as a Guide

Although the focus of online advertising properties is generally on the images, it is just as important to have the correct wording. Consider building off the photographs while writing details of real estate to create the most coherent edition. Say the home story with the aid of both written details and images of that information, giving the potential buyer a clear image.

If nothing else, make sure the photos include the features mentioned in the file. It doesn’t cost anything to include as many photos as needed to platforms like Zillow and Trulia, so if you suggest a home app, try to make sure you include a video.

Using buzzwords to please the viewers

“High-end houses” can mean something different for different people. Quest for a beach house on Malibu list? What is it in an Aspen cabin? Will you find yourself classified in trendy NYC boroughs for family-friendly homes? Start to think about the buzzwords the audience is searching for, no matter what sort of house. The buyer for a family home , for example, would definitely be drawn to living close to local schools. The buyer for a high-end home in Aspen may be searching for a mountain-viewed spot. When writing a copy, put yourself in the buyer’s shoes and include the most relevant buzzwords, as they might also refine their property search depending on a word or two.

Inspire verbs with action

The literary trick is a norm for industry. Do you have a house that hasn’t sold right now? Try to start the copy using an action-oriented statement. It may sound like a little contact, but adding the touch will bring value to a listing and make a buyer feel like locking it down faster.

  • Adding verbs could look something like:
  • Retreat to this Hampton getaway from busy town
  • Soak up the sun with this paradise at Malibu Beach

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Now that we’ve covered those tips to make your copy more effective and smooth, have fun with it! Whether you are creating a property brochure or writing an online ad, writing descriptions of real estate can effectively catch the eye of prospective buyers and ultimately help you list and sell more properties.