Security Token Offerings (STOs) have become a big deal in the cryptocurrency world. The main characteristic of STOs is its nature of safeguarding which allows regulations to govern investors. It makes sense, given the success of STOs, that this often makes the market more competitive as a result. This article will address certain marketing tactics for STOs that may be useful for your fundraising.
1. Create a Solid Platform
Without doubt, a paltform is critical to fundraising success within a highly competitive climate. This platform or initiative requires alignment with the desires and priorities of potential backers. Successful STOs will create a working prototype between pre-STO adopters and daily crowdsale of STOs.
2. Set Up a Strong Team
Of course, potential backers will do their research before they decide to invest in your offer. As part of screening your offer, they’ll look at your team’s previous collaborative successes. Not only that, but they will also check your advisers to see if they can add value to the team and offer their project expertise. In short, what makes the bid appealing to potential investors is a good team.
3. Pay Attention to Marketing Collateral
Just as for all types of companies, it is important to provide a well-thought-out website to draw in potential backers. Other than that, your white paper would also be reviewed by individuals who are also initially interested in your bid. By having a well-developed website and marketing collateral, you would be more likely to draw potential investors to your bid. If you need some advice, you can work with a reputable marketing firm STO and ICO to assist with your needs for marketing collateral.
4. Engage With Social Media Followers
Your social media is another way to search out potential investors while evaluating your STO. They will take into account the number of followers you hold. The true indicator of success here, though, are the real relations you have with your followers. It’s not just about the sum that counts, but rather about how your followers are focused on your content with you. Therefore, you should always respond to comments on your posts, whether paid or organic, in order to address questions or concerns. This will promote social media interaction with your current followers as well as showing that you are trustworthy to future followers.
5. Using a Bounty Program
A bounty campaign is a fantastic tactic that allows the early donors and supporters to conduct marketing activities in return for prizes or compensation. They may refer their friends to your content or platform, for example. This encourages everyone to contribute with less investment and higher ROI for the team, and add value to the project. Despite how good a bounty campaign might sound, you still need to be aware of compliance too. In some countries, engaging potential contributors is frowned upon, and getting them to advertise with their own funds and their personal followers. And when implementing this approach as your marketing plan for STO, you should be vigilant.
These suggestions are opinions, which should not be used as legal or financial advice. When using a marketing campaign please consult a lawyer.